Monday, January 08, 2007

Once Again, Texas Leads the Way

Dallas Morning News | News for Dallas, Texas | Latest News: "Starting Monday, patrons of the Dallas-based Pizza Patron chain, which caters heavily to Latinos, will be able to purchase American pizzas with Mexican pesos.

Restaurant experts and economists said they knew of no other food chain with locations so far from the Mexican border offering such a service.

'We're trying to reach out to our core customer,' Antonio Swad, president of Pizza Patr�n Inc., said Friday."

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