Wednesday, December 29, 2010

Making ‘True Grit’ a Best Seller

Making ‘True Grit’ a Best Seller - "The underlying story, about young Mattie Ross’s pursuit of the man who shot her father, certainly had fans. But Mr. Rehme recalls that Paramount, which collaborated with Mr. Wallis on the film, had an interest in seeing that the book lived up to its reputation as a best seller.

So Mr. Rehme, by his own recollection, did what any really enterprising publicity executive of the era would have done: he set out to rig the game."

1 comment:

Todd Mason said...

And how might this differ from the publishers' (and the TIMES's) distortions for the purposes of the "bestseller" list? Anything so easily going to be rigged by others...