Thursday, July 29, 2010

Happy Birthday to the Paperback!

Read Street: Happy birthday to the paperback! - Book clubs, reviews and recommendations - "This week 75 years ago, Penguin brought out the first modern paperback. The idea came from British publishing exec Allen Lane, who was seeking a respite from a Depression-era revenue slump. The cheap, convenient, color-coded format caught on with readers and within months Penguin books were selling in the millions. Today, half of the books bought each year are softcover, the Census Bureau says."

Link via Mystery Fanfare.

1 comment:

Richard Heft said...

Is this article pretending that Albatross paperbacks simply never happened?


Paperback Pedant