Richard Heft's comment on a post below moved me to post this in the interests of fairness.
Albatross was founded in 1932 by John Holroyd-Reece, Max Wegner and Kurt Enoch. The name was chosen because 'Albatross' is the same word in many European languages. Based on the example of Tauchnitz, a Leipzig publishing firm that had been producing inexpensive and paperbound English-language reprints for a continental market, Albatross set about to streamline and modernize the paperback format."
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