Friday, March 02, 2007

Caveman Makes Good - ABC developing 'Cavemen': "Winner for most unusual piece of development this pilot season goes to ABC, which has turned a series of quirky Geico commercials into an actual half-hour comedy project.

'Cavemen' will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.

Project, from ABC TV Studio, is penned by Joe Lawson, an advertising copywriter who was behind the 'Caveman' ads -- as well as other Geico commercials (think the cockney-speaking Geico gecko, and the reality TV spoof 'Tiny House').

Daniel Rappaport, Guymon Cassady, Will Speck and Josh Gordon are exec producers. Speck and Gordon, commercial directors who recently helmed the Will Farrell feature 'Blades of Glory,' are on board to also direct."


Cap'n Bob said...

I was under the impression that the Cockney-speaking gecko was Austrailian. At any rate, I love those commercials (a declaration I rarely make) but fear that as sitcoms they'll bury the idea under so many layers of lame jokes and warm fuzzy endings that the appeal of it will dwindle in a matter of minutes.

Unknown said...

It might not work, but I think it's fun that they're giving it a try.

Brent McKee said...

The Gecko has gone through a number of accents over the years including Kelsey Grammer's. Later he became upper class English, but apparently the producers thought something out of East Enders sounded a bit more "guy next door." I like most of Geico commercials - frequently better than the shows they appear in.

Unknown said...

I like the gecko and the cavemen, too. But then I also like the Jack in the Box commercials.