Thursday, September 22, 2011

Well, If They Make it, I'll be There

Disney Hopes 'Swampy' Game Character Makes It To Big Screen: The Walt Disney Co. has used mobile games to promote its movies, but now it's trying something new: launching a cuddly character in a game in the hope he makes it to the big screen someday.

In a first effort at the new strategy, Disney is launching this week an animated alligator named "Swampy," whose bizarre quest in the 99-cent iPhone game "Where's My Water?" is to keep clean.

Photo of cuddly character at the link.
Hat tip to George Kelley.

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