Monday, September 26, 2011

Arch West, R. I. P.

NBC Dallas-Fort Worth: Doritos are to be sprinkled over the grave of their creator during a graveside service later this week.

Arch West, of Dallas, is credited with creating the iconic snack chip after a family trip to San Diego in 1961.

According to West's daughter, Jana Hacker of Allen, her father was a Frito-Lay marketing executive when he pitched the idea for Doritos after seeing fried tortilla chips in San Diego.

1 comment:

Travis Erwin said...

OK, so it is cool he invented them but once the funeral all those crumbs are going to attract birds and then all those birds are gonna shit on his grave. Bird shit does not make a very good tribute.