Sunday, July 31, 2011
Orange You Glad to Know This?
Dirty Little Secret: Orange Juice Is Artificially Flavored to Taste Like Oranges: "So in order to have OJ actually taste like oranges, drink companies hire flavor and fragrance companies, the same ones that make perfumes for Dior, to create these 'flavor packs' to make juice taste like, well, juice again."
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Fascinating book by John McPhee (Oranges) that tells that when concentrate first came along, all the orange growers were persuaded to sell it roadside since it tasted more like oranges than oranges did.
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