Wednesday, May 11, 2011

And So They Begin, the Sandwich Wars

NYC deli sues to protect Heart Attack sandwich: "A lawsuit filed Tuesday in federal court says the Heart Attack Grill restaurant chain has accused the 2nd Avenue Deli of stealing its idea to spoof healthy eating with calorie-bomb entrees like the three-patty Triple Bypass Burger. It asks the court to block the Arizona-based restaurant chain from pursuing a trademark infringement case."

A more breathless account can be found here.
Hat tip to Art Scott.


Seepy Benton said...

I better go back to the Heart Attack Grill while it's still legal!

Seepy Benton said...

Oh, no! The Heart Attack Grill is currently closed for remodeling. If I don't get a double bypass burger soon, I just might live!