Wednesday, March 14, 2007

Harry Potter Update

ABC News: Massive Print Run for New Potter Book: "NEW YORK Mar 14, 2007 (AP)— The final Harry Potter book will have a record-breaking, backbreaking first printing of 12 million copies, publisher Scholastic Inc. announced Wednesday.

And, for those who somehow don't know about Potter 7, Scholastic also plans a multimillion-dollar marketing campaign in support of 'Harry Potter and the Deathly Hallows,' which comes out July 21.

'This is so much more than the publication of a single book,' Lisa Holton, president of Scholastic Trade and Book Fairs, told The Associated Press on Wednesday. 'It's a true celebration of the Harry Potter movement and of the joy of reading.'

The Scholastic campaign is called 'There Will Soon Be 7.' It will feature a Knight Bus National Tour, stopping at 40 libraries in 10 major metropolitan areas and millions of Potter bookmarks, easel backs and tattoos."

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