Once upon a time there was a small regional mystery convention in Dallas, Texas. It was held annually for several years, and one of the people I met there was Rick Centner. He played a mean guitar and mentioned that he'd once had a group that recorded a song on the Fantasy label in 1964. Until now I hadn't heard the song. As it turns out, it's pretty darn good, a nice number in the Buddy Holly vein.
THE CHEATERS "ONCE IN A LIFETIME LOVE" & "CHIP AWAY" - YouTube: