NASCAR Publishing Romance Novels... | The Huffington Post: "Strange bedfellows, indeed. Or maybe not. If it's true that opposites attract, then a licensing agreement between Harlequin Romance novels and NASCAR Inc., should be a marriage made in heaven. The first offspring of this new union, a racetrack romance entitled In the Groove by Pamela Britton, goes on sale Tuesday -- just a few weeks before the Daytona 500 on Feb. 19. Two other NASCAR-themed love stories will be published this year: On the Edge by Britton in September and A NASCAR Holiday by Kimberly Raye, Roxanne St. Claire and Debra Webb in November. At least 17 more, by various authors, are planned for 2007.
'It's a partnership between two extremely brand-loyal groups,' says Kerry Tharp of NASCAR. 'We're trying to reach out and do more to appeal to our female fan base.'"