Thanks to Ed Gorman for the tip on this article.
NYO - News Story 3: " If You Build It, They Will Come—Hot in Publishing: Platforms!
By Sheelah Kolhatkar
There was a time when an author’s elegant prose style or compelling subject matter was the primary concern of an acquiring editor at a publishing house. As the era of visual media encroached, an author’s age and looks also became important. But increasingly, publishers are looking for something more: writers who will not only churn out a few hundred pages of text, but also come prepared to be active players in the publicity process. Writers with a “platform.”"