The Wild Legacy of America's Most Eccentric Roadside Attraction

Atlas Obscura: By birthright, Wild Bill was a sideshow man, and he loved anything that could make people stop and look and wonder. The store is crowded with vintage posters and bobbleheads, nesting dolls and pennants, buttons and beads. Hidden among these gems are still greater treasures—a mummified cat, Pee-wee Herman’s bike, a giant sock monkey, a whale rib, a portrait of P.T. Barnum priced at $5,000, a mechanized clown named Laughing Louie, and the Trap Man, a sculpture made of old hunting traps. In the back, there is an old Heidelberg press, and rows of shelves stacked with posters that the shop sells wholesale.