Sunday, December 24, 2006

Wrap Rage -- Feel the Burn

American News | 12/23/2006 | Holiday packaging could inspire 'wrap rage'

MINNEAPOLIS - The wrapping paper is in piles. The ribbons are in shreds. Now it's time to get out the heavy artillery: scissors, box cutters, screwdrivers, ice picks, sheet-metal shears, and perhaps a hacksaw or two for good measure.

Freeing the toys, electronics and other gifts of the holiday season from their bulletproof packaging can require the strength of Superman and patience of Job.

"You have to run around the house, find scissors, cut it open, then you hurt your fingers trying to pull it apart, then there's these twisty things you have to untwist, plus the batteries," said Cynthia Salone, 8, of Minneapolis, recalling a recent packaging battle. "It can take 10 minutes to open."

The Brits have given this phenomenon a name and a definition: wrap rage. Extreme anger caused by product packaging that is difficult to open or manipulate.

"It's very, very, very frustrating," said Ann Hunsaid, 76, a retired teacher from Minot, N.D. "Especially for someone like me who is used to simple packaging. I do not follow this new kind of thing."

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