When I was a kid, one of the pleasures of taking a drive was reading the Buma-Shave signs. You have to be over well over fifty to remember these. They disappeared in 1963, the year I graduated from college (for the first time). The signs were spaced out from 10 to 20 yards apart along the highway and had a little verse on them, always concluding with the name of the product being advertised, Burma-Shave.
If you remember the signs, then you're already feeling nostalgic. If you don't, you most likely won't get it at all. This book is for the people in the first group, and Frank Rowsome gives a complete history of the signs, their decline and fall. He also reprints every sign series the company used.
While the idea was to promote shaving cream, the signs sometimes had a driving safety message.
Purely promotional: Toughest/Whiskers/in the town/We hold 'em up/We mow 'em down/Burma-Shave.
Driving safety: Around the curve/Lickety-split/Beautiful car/Wasn't it?/Burma-Shave.
I had a real nostalgic wallow reading this book. Great stuff.