I can just hear him saying this. Wow.
That's the British edition (3/6", or three shillings and sixpence).I've got the US edition from Avon, which came out a year earlier (40 cents, or "What do they think we are, millionaires?" - prices were just starting to go up in '62).Avon's got an ad tagline on the cover:Sixteen sadistically savory stories to be read for fun and profit by the whole family!The Hitchcock quote is most likely the work of Hitch's TV writer, James Allardice; Hitch liked his work so much that he put Allardice under contract to do virtually all his public statements during the TV run.
Thanks for the info, Mike!
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