Everything in every advertisement is a lie. I'm surprised they missed Listerine, which has been claiming health benefits for as long as it's been produced.
In my advert days I worked on a cat food account. There was a scandal when it was found that our cat food contained a highly unhealthy level of ash. We had an emergency meeting with mucky mucks from the agency and the client. Dealing with the bad food itself didn't come up until the third meeting. The first two dealy with how we could vaguely deny the charge while we contrived a commercial in which the CEO was licking cats or somesuch. :) One of the first advert jokes I ever heard in the first agency I worked for was "Let's get down on all fours and look at it from the client's point of view." The great mystery Bill S. Ballinger grew up near near Cedar Rapids. He too trekked to Chicago and advertising. In an introduction to one of his books he said "I met a few decent people in advertising but not any I'd take a blood oath with." Same here.
4 comments:
Everything in every advertisement is a lie. I'm surprised they missed Listerine, which has been claiming health benefits for as long as it's been produced.
Next you'll be telling us that we can't trust politicians! ;-)
In my advert days I worked on a cat food account. There was a scandal when it was found that our cat food contained a highly unhealthy level of ash. We had an emergency meeting with mucky mucks from the agency and the client. Dealing with the bad food itself didn't come up until the third meeting. The first two dealy with how we could vaguely deny the charge while we contrived a commercial in which the CEO was licking cats or somesuch. :) One of the first advert jokes I ever heard in the first agency I worked for was "Let's get down on all fours and look at it from the client's point of view." The great mystery Bill S. Ballinger grew up near near Cedar Rapids. He too trekked to Chicago and advertising. In an introduction to one of his books he said "I met a few decent people in advertising but not any I'd take a blood oath with." Same here.
Great stories, Ed. Thanks for posting them.
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