NYTimes.com: Bill Adler, who pursued his goal of being the P. T. Barnum of books by conceptualizing, writing, editing, compiling and hustling hundreds of them — prompting one magazine to anoint him “the most fevered mind” in publishing” — died last Friday in Manhattan. He was 84. . . . One of his more famous tricks — a word he preferred to gimmicks — was the 1983 mystery novel “Who Killed the Robins Family?” by Bill Adler and Thomas Chastain. On the cover was an offer of a $10,000 reward for solving a series of fictional murders.
Hat tip to Jeff Meyerson.
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