AbeBooks: The Little Leather Library: From 1916 to 1923, the Little Leather Library was a hot name in American publishing. First conceived in New York City by brothers and bookshop owners Charles and Albert Boni, the firm came to reality with the help of Max Sackheim and Harry Scherman, two advertising executives the brothers approached. Scherman later went on to found the Book-of-the-Month Club in 1926. Much in the way that Victorian yellowbacks sought to put classic literature in more British hands by making them affordable, the Little Leather Library took an innovative approach to the mass-marketing of the classics in the United States.
Friday, April 12, 2013
The Little Leather Library
AbeBooks: The Little Leather Library: From 1916 to 1923, the Little Leather Library was a hot name in American publishing. First conceived in New York City by brothers and bookshop owners Charles and Albert Boni, the firm came to reality with the help of Max Sackheim and Harry Scherman, two advertising executives the brothers approached. Scherman later went on to found the Book-of-the-Month Club in 1926. Much in the way that Victorian yellowbacks sought to put classic literature in more British hands by making them affordable, the Little Leather Library took an innovative approach to the mass-marketing of the classics in the United States.
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1 comment:
Odd little series. I've got a short stack of these, and never knew what to do with them. They're just sitting on my shelf.
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