Tuesday, March 17, 2009

Wisconsin Leads the Way

Wisconsin's new slogan faces some pushback: "MADISON, Wis. – Wisconsin's new state slogan is already inspiring something, but it's not exactly unanimous praise.

Gov. Jim Doyle said Monday the state will use 'Live like you mean it' to promote Wisconsin as a tourism and business destination, replacing the slogan 'Life's So Good.'

But motivational speakers, authors and even wine and spirit maker Bacardi have already used the phrase in marketing campaigns. Some critics who aren't thrilled the state is adopting their slogan may oppose its attempt to get federal trademark protections on it or even take legal action."

Hat tip to Angela Crider.

1 comment:

Gerard Saylor said...

This was in yesterday morning's paper. It seems that searching existing slogans and trademarks would be a first step.