TSA ads aim to get fliers on board with security measures - USATODAY.com: "WASHINGTON — The group that created Smokey Bear and McGruff the Crime Dog has a new potential icon: Stephanie the airport screener.
A $1.3 million ad campaign launched this month teams the Ad Council and the Transportation Security Administration trying to change behavior of passengers who no longer automatically accept post-Sept. 11 airport security procedures. The public relations push explains the terrorist threat and the reasons behind annoyances at checkpoints."
No comments:
Post a Comment