Saturday, August 30, 2008

Coming Soon to a Cover Near You

E-Commerce News: Technology: Esquire to Put Digital Moving Pix on Mag Cover: "To celebrate the 75th anniversary of Esquire magazine, the publication's editors plan to release 100,000 copies of its October 2008 edition with a cover made of electronic paper.

E Ink, an electronic paper developer, has taken the technology it used in devices such as the Amazon (Nasdaq: AMZN) Latest News about Kindle and Sony (NYSE: SNE) Latest News about Sony eReader to develop a version of the technology for use on the Esquire cover.

The resulting cover, hitting newsstands in September, will feature words and images that scroll across the flexible electronic page. In addition, the inside cover will offer readers their first e-paper advertisement, with automaker Ford pitching its new Flex vehicle in a double-page ad."

Hat tip to Gerard Saylor.

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