I Can Remember when this Format Wasn't Such a Novelty

Vintage Hits the Decks for 'Pirates' - 7/6/2006 - Publishers Weekly: "When Gideon Defoe's cheeky, well-received pirate novels, The Pirates! In an Adventure With Scientists and The Pirates! In an Adventure With Ahab, were ready for to be published in paperback, the publicity team at Vintage thought the books deserved a special rollout. Published by Pantheon in hardcover in October 2004, the books, which Vintage editor-in-chief Marty Asher describes as 'Monty Python meets Moby Dick,' are being packaged together as a novelty '2-in-1' paperback. (With each title claiming as its front cover one side of the book, described further by Vintage as a 'flippable' paperback, the text is legible by turning the book over.) They're also being accommpanied by a large pirate-themed release party in New York and a well-publicized writing contest. Why all the hoop-la?"