There was a whole segment on J.C. Penney's disasterous attempts to "upbrand" their image on NPR's Morning Edition. In a nutshell: They redesigned their stores to appeal to younger, hipper shoppers, who apparently aren't interested in shopping at JCP, meanwhile alienating their more loyal (i.e., older, working/middle-class) customers by eliminating the things they appreciated: sales, coupons, discounts.
/Put the rebranded JCP in the corner with New Coke.
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There was a whole segment on J.C. Penney's disasterous attempts to "upbrand" their image on NPR's Morning Edition. In a nutshell: They redesigned their stores to appeal to younger, hipper shoppers, who apparently aren't interested in shopping at JCP, meanwhile alienating their more loyal (i.e., older, working/middle-class) customers by eliminating the things they appreciated: sales, coupons, discounts.
/Put the rebranded JCP in the corner with New Coke.
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