Thanks to Jeff Meyerson for the link.
iWon News - Borders returns to Web retailing after 7 years: "DETROIT (AP) - Borders Group is jumping back into online retailing with a Web site designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide.
But after seven years paired with Amazon.com, analysts say it will be a challenge for the new Borders.com to step out of the shadow of the Web retailing giant.
'It's not the intent that we're going to out-Amazon Amazon at what they do,' Borders Group Inc. (BGP) (BGP) President and CEO George Jones said earlier this year. 'What we think is that we can still have a great, compelling offering.'"