Wednesday, March 11, 2009
Verbs Matter
What I was doing vs. what I did: How verb aspect influences memory and behavior: "If you want to perform at your peak, you should carefully consider how you discuss your past actions. In a new study in Psychological Science, a journal of the Association for Psychological Science, psychologists William Hart of the University of Florida and Dolores AlbarracĂn from the University of Illinois at Urbana-Champaign reveal that the way a statement is phrased (and specifically, how the verbs are used), affects our memory of an event being described and may also influence our behavior."
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