Thursday, February 28, 2013

And They Wonder Why

J.C. Penney Lowest Sales in Decades

I have a hint for them.

1 comment:

Deb said...

There was a whole segment on J.C. Penney's disasterous attempts to "upbrand" their image on NPR's Morning Edition. In a nutshell: They redesigned their stores to appeal to younger, hipper shoppers, who apparently aren't interested in shopping at JCP, meanwhile alienating their more loyal (i.e., older, working/middle-class) customers by eliminating the things they appreciated: sales, coupons, discounts.

/Put the rebranded JCP in the corner with New Coke.