Monday, April 04, 2011

Naked Cheetos Would Be an Excellent Name for a Rock Band

NYTimes.com: "Naked Cheetos would not seem to have much commercial future. Nor might some brands of pickles. The pickling process turns them an unappetizing gray. Dye is responsible for their robust green. Gummi worms without artificial coloring would look, like, well, muddily translucent worms. Jell-O would emerge out of the refrigerator a watery tan.

No doubt the world would be a considerably duller place without artificial food coloring. But might it also be a safer place? The Center for Science in the Public Interest, an advocacy group, asked the government last week to ban artificial coloring because the dyes that are used in some foods might worsen hyperactivity in some children."

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