Thanks to Doc Quatermass for the link.
Peel an orange, and other things Britons won't do - This Britain, UK - The Independent: "Oranges are declining in popularity, according to Grocer magazine. They were introduced to our larders and kitchens from Asia 1,000 years ago, and their juice is our favourite morning heart-starter – but the actual spherical bomb of vitamin C, fibre, potassium and folate is less appetising with every passing year.
Why? Not because we've gone off the taste, but because we find them too difficult to peel. It's pathetic but true. Compared with the easy-peel, lighter-weight satsuma and tangerine, the noble orange is considered too big, too messy and too inconvenient to denude with your human fingers."