'Mr. Whipple' actor Dick Wilson dies - CNN.com: "LOS ANGELES, California (AP) -- Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers 'Please, don't squeeze the Charmin,' died Monday. He was 91.
Dick Wilson played Mr. Whipple in more than 500 commercials for Charmin toilet paper. The man famous as TV's 'Mr. Whipple' died of natural causes at the Motion Picture & Television Fund Hospital in Woodland Hills, said his daughter Melanie Wilson, who is known for her role as a flight attendant on the ABC sitcom 'Perfect Strangers.'"