The Secret Life Of An Online Book Reviewer - Forbes.com: "Over the last seven years, Donald Mitchell, a 60-year-old strategy consultant in Boston, has made $20,000 writing book reviews on Amazon.com. He's so good, and so prolific--with 2,923 reviews to date--that Amazon customers have consistently voted him among the top five reviewers on the site. (The top reviewer, a former librarian from Pennsylvania named Harriet Klausner, has reviewed 12,753 books. Skeptics doubt that she actually exists.)
Mitchell is part of an online subculture that has helped democratize the reviewing process and cemented Amazon's (nasdaq: AMZN - news - people ) significance in the publishing world. Oprah Winfrey and the New York Times can elevate an obscure debut novelist to a best seller, but Amazon provides the shortest path between a good review and an actual sale: The two are just a click away."